ROBERTO LAZARTE
Content Strategy & Brand Storytelling
Strategy-led storytelling, built from hands-on production
I help organizations turn complex ideas into clear, human stories. My work sits at the intersection of narrative strategy, brand voice, and production, bridging long-term thinking with creative execution.I bring a strategist’s perspective, a filmmaker’s craft, and an editor’s judgment to every project.
BRAND STORYTELLING
EIX Employee Giving Campaign (2023)
Written, Directed, Shot, Edited by
Roberto LazarteProduced by
Edison International
SCREENPLAYS
FEATHERS & WAX
Written by
Roberto Lazarte
After his grandfather, a revered pilot, dies in a mysterious plane crash, a young Peruvian Air Force cadet begins to suspect the death was no accident. His search for the truth pulls him into his family’s hidden ties to an organized crime network, forcing him to navigate loyalty, violence, and moral compromise while deciding what kind of man he is willing to become. As love, family, and power collide, his pursuit of justice steadily erodes the line between inheritance and choice.
The Americans (Spec Script)
Written by
Roberto Lazarte
At the dawn of the internet, a Soviet sleeper agent living as a suburban American mother is ordered to infiltrate and sabotage a new global computer network that could expose decades of covert intelligence operations. As surveillance tightens and the line between duty and family blurs, she is forced to confront what it would mean to stop a future she can no longer fully control.
Hold Dear
Written by
Roberto Lazarte
In a near-future San Diego where cognitive enhancement chips regulate health, labor, and social status, a young scientist outside the system uncovers an anomaly that could destabilize the technology underpinning society itself. As corporate and military interests close in, his attempt to protect the discovery pulls him into a conflict between human autonomy and a future engineered for control.
In the Year of
the Horse
Written by
Roberto Lazarte
In a corporate system built on momentum and message control, Hector, a tireless communications lead, is tasked with managing the fallout of an environmental disaster caused by internal negligence. As pressure mounts to reshape facts into optics, Hector is forced to choose between loyalty to the institution that rewards his endurance and the personal cost of telling the truth when silence is the safer move.
pitch decks
In the Year Of is an animated anthology that uses the Chinese zodiac to tell contemporary workplace fables about pressure, survival, and the cost of getting through the year.